CRM · Retention · Marketing · Revenue Recovery
The CRM that finds the revenue your service business is already losing.
One governed platform for HVAC, plumbing, electrical, roofing, landscaping, general contracting, pest control, painting, cleaning, and more — leads, estimates, maintenance renewals, and quiet customers, all surfaced by Buster, your AI Chief of Staff, with the evidence behind every recommendation. Nothing reaches a customer without your approval.
Metrix prepares the work. You approve what happens next.
Ask Buster
Get a real answer, not a link dump
Buster only answers from real, published content and always shows its source. If it doesn't know something, it says so.
Hi, I'm Buster. I can help you understand what Metrix does, whether it fits your business, what a plan includes, or where to start. Every answer comes from real, published content — I'll tell you if I don't know something.
The Real Cost
Where the revenue actually goes missing
None of this is a training problem. It's a visibility problem.
Leads wait too long
A new lead comes in, gets a first look, then sits — because nobody has visibility into how long it has actually been waiting.
Estimates never get followed up
A quote goes out, the customer goes quiet, and the estimate ages out of anyone’s attention without ever being formally lost.
Customers quietly disappear
A once-regular customer stops calling. Nobody notices until a competitor’s truck is in their driveway.
Reviews and referrals go unasked
A job goes well and nobody follows up to ask for the review or the referral while the experience is still fresh.
Opportunities live in five different places
Texts, a notebook, a shared inbox, someone’s memory, a spreadsheet nobody opens — nothing lives in one place long enough to be tracked.
Owners don’t know what deserves attention today
With everything scattered, the owner is left guessing what’s actually urgent instead of knowing.
Recognize your business here? Ask Buster what to do about it →
See It In Practice
What a recommendation actually looks like
An illustrative example of the real product flow — every recommendation Metrix generates follows this same evidence-then-approval structure.
Illustrative example — not live customer data
Estimate Aging
Follow up with J. Alvarez — kitchen remodel estimate
Why this matters: Estimate sent 11 days ago, no response since. Customer has a completed job history with you and a typical response window of 3–4 days on prior estimates — this one is well outside that pattern.
Recommended action: Send a brief, friendly check-in referencing the original estimate.
Nothing is sent until one of these is chosen by you.
11 daysExample
how long this estimate sat before Buster flagged it
3–4 daysExample
this customer's typical response window
1 clickExample
to approve, edit, or dismiss each recommendation
100%
human approval required, always
Illustrative, not a guarantee — see what this looks like with your own numbers →
One Platform, Four Jobs
A CRM, a retention system, a revenue-leak detector, and a way to market — for any service business.
HVAC, plumbing, electrical, roofing, landscaping, general contracting, pest control, painting, cleaning, and more — see the full list of trades Metrix is built around.
CRM
One record per customer and property
Contacts, jobs, estimates, and communications in one place — import your existing data by CSV, no lengthy setup.
See the CRM →Retention
Catch renewals and quiet customers before you lose them
Recurring maintenance agreements, service plans, and past customers who've gone quiet — surfaced before they lapse, not after.
See how retention tracking works →Revenue Recovery
Find what's slipping through the cracks
Aging estimates, unanswered leads, and stalled jobs, each with the evidence behind it and a recommended next step — see a real example above.
See a real example →Marketing
Create and publish marketing assets, on request
Via MyAppFac (a separate SubZero Metrix LLC product, its own account and pricing): social content, video, and ad creatives, published directly to Facebook and Instagram on a schedule you set, with real analytics.
See MyAppFac →How It Works
Four steps. No jargon.
Metrix finds what is being missed.
Overdue follow-ups, aging estimates, and customers who’ve gone quiet, surfaced automatically from your real data.
It explains why it matters.
Every item comes with the evidence behind it — not just a flag, but the reason it’s worth your attention.
It recommends the next action.
Buster drafts a specific next step grounded in what actually happened, not a generic suggestion.
It prepares the work for owner approval.
Nothing reaches a customer or changes a record until you say so.
Your Daily Starting Point
Know What Needs Attention Before the Day Gets Away From You.
Every day, Buster reviews what actually happened in your business and tells you what needs attention first — grounded in your real data, not a guess.
- What needs attention — the leads, estimates, and customers worth acting on today.
- What Buster recommends — a specific next step, with the evidence behind it.
- What awaits your approval — nothing moves forward without you.
- What was completed — a real accounting of what got done, and why each item was flagged.
What Metrix Covers
Every place revenue quietly leaks
Lead Follow-Up
New leads go days without a response and nobody notices until the lead is gone.
Metrix identifies: Leads waiting past a reasonable response window.
You: Review the recommended follow-up and approve it, or handle it yourself.
Approval required before any customer contact.
Learn more →Estimate Recovery
A quote goes out and, without a deliberate decision, quietly becomes a lost sale.
Metrix identifies: Estimates aging past your typical close window.
You: Approve a recommended follow-up on the estimates worth chasing.
Approval required before any customer contact.
Learn more →Customer Reactivation
A previously active customer stops calling and nobody flags the change.
Metrix identifies: Customers whose activity has gone quiet relative to their history.
You: Decide whether a reactivation outreach makes sense, then approve it.
Approval required before any customer contact.
Learn more →Reviews and Referrals
A completed job is a review/referral opportunity that expires the longer it sits unaddressed.
Metrix identifies: Recently completed jobs that haven't been asked for a review or referral yet.
You: Approve the recommended ask while the experience is still fresh.
Approval required before any customer contact.
Learn more →Daily Priorities
Without one place to look, the owner is guessing what's actually urgent today.
Metrix identifies: The items across your business that most need attention right now.
You: Start the day with a real list, not a guess.
No approval needed to view -- approval still required for any resulting customer action.
Learn more →Customer History
Context about a customer is scattered across notes, memory, and old messages.
Metrix identifies: A single record per customer and property, built as the relationship happens.
You: Reference real history instead of relying on memory.
No approval needed to view.
Learn more →Team Accountability
Without visibility, it's not fair to hold anyone accountable to numbers nobody can see.
Metrix identifies: What's open, what's overdue, and what's been completed, visible in one place.
You: Use real visibility to manage the team, not memory or guesswork.
No approval needed to view.
Learn more →Business Visibility
Most owners can't see the true state of their pipeline without asking someone.
Metrix identifies: A real, current picture of leads, estimates, jobs, and follow-ups.
You: Check the state of the business without a status meeting.
No approval needed to view.
Learn more →Trust & Security
Metrix prepares the work. You approve what happens next.
This is a hard rule built into the product, not a setting you have to turn on.
Human approval, always
No AI action reaches a customer or changes a record without your explicit sign-off. There is no autonomous mode.
Workspace isolation
Your account and data are isolated to your workspace, secured with Google login.
Full audit trail
Every AI recommendation and every decision you make is logged permanently and is searchable.
You own your data
Your customer and business records are yours. See our Privacy Policy for exactly what we collect and why.
Why It's Different
Software that tells you what deserves attention next
Traditional software
Stores information. It’s on you to remember to check it, and to know what’s worth checking.
Metrix
Helps identify what deserves attention next, with the evidence behind it — and every recommendation waits for your approval.
Generic AI tools
Generate output. It’s on you to judge whether it’s grounded in anything real.
Metrix
Connects every recommendation to real business evidence and to your explicit approval before anything happens.
Built by an Operator
Metrix is built by Richard Fritzke, who spent 24+ years in HVAC/R, facilities, and mechanical operations leadership — including field service supervision of 20+ technicians and current work as a Recommissioning & Optimization Engineer on mission-critical government facilities — before building the product he wished his own businesses had.
Read the full background →From SubZero Metrix LLC
MyAppFac is a separate application factory product, also built by SubZero Metrix LLC — its own site, its own account, its own sign-up, not part of your Metrix Command Center workspace. It builds marketing assets (social content, video, ad creatives) and publishes them directly to Facebook and Instagram, on a schedule, with real analytics.
About MyAppFac →Pricing
Simple, monthly pricing
7-day free trial on every plan. Cancel anytime. Access continues through the end of your current billing period.
Recommended
Command Center
$99/month
- Everything in Founder CRM
- Buster, Scout, Pulse, Forge, Quill, and Echo — your governed AI team
- Approval-gated recommendations and full audit trail
- Full Command Center reporting and runtime visibility
Founder Code Required
Founder CRM
$39/month
- Contacts, leads, and follow-ups
- Customer & property records
- Estimates and jobs
- Governed email communications
Founder pricing requires an approved founder code and eligibility. Standard pricing for future customers may change as new capability is added.
I Have a Founder CodeNo prorated or discretionary refunds. Refunds are issued only where legally required or to correct a genuine billing error.
What's Coming Next
Roadmap
- In progressA unified Communications Center — SMS and social messaging alongside governed email.
- PlannedAdditional integrations beyond Google login and secure workspace access.
Not Ready to Start a Trial?
Tell us how you handle follow-up today
Tell us how you currently handle leads and estimate follow-up, and we'll help you determine whether Metrix fits your workflow.
What is Metrix Command Center?
Metrix helps contractors find the leads, estimates, follow-ups, reviews, and customer relationships that are slipping through the cracks, and shows you what deserves attention next. A supervised AI team drafts the recommended next step — every one of them waits for your approval before anything reaches a customer.
How long does setup take?
You can start entering your customers, properties, and jobs directly, or bring in your existing data. There is no lengthy implementation process — the trial starts working from the data you give it.
Does this work for my trade, not just HVAC?
Yes. Metrix is built around the same lead-follow-up, estimate-recovery, and recurring-revenue patterns across HVAC, plumbing, electrical, roofing, landscaping, general contracting, pest control, painting, cleaning, garage door repair, appliance repair, water damage restoration, and security/alarm businesses. See our resources hub for a breakdown by trade.
Does Metrix handle marketing too?
Metrix itself focuses on CRM, retention, and revenue recovery — it does not create or publish marketing content. For that, MyAppFac (a separate SubZero Metrix LLC product, its own account and pricing) creates social content, video, and ad creatives, and publishes them directly to Facebook and Instagram on a schedule.
Does Metrix replace my current CRM or field-service software?
Metrix is a full CRM on its own — customers, properties, leads, estimates, jobs, and follow-ups are all managed in one governed pipeline. If you’re currently relying on spreadsheets, notes, or a patchwork of tools, Metrix is built to replace that. If you’re on established field-service software, talk to us about your specific workflow before switching.
What happens if a recommendation is wrong?
Every recommendation shows the evidence behind it so you can judge it before approving. Nothing executes automatically — if a recommendation doesn’t hold up, you simply don’t approve it, and nothing happens.
Will AI contact customers without approval?
No. This is a hard rule, not a setting. No AI-drafted message, record change, or recommendation reaches a customer or takes effect without your explicit approval first.
Does Metrix guarantee revenue?
No. Metrix surfaces opportunities that are being missed and helps you act on them faster — the outcome still depends on your business, your market, and your follow-through, the same as it always has.
Can AI assistance be paused?
Yes. Every automation is visible and controllable, and you can stop it instantly.
Is Metrix fully autonomous?
No. There is no autonomous mode. Metrix prepares the work; you approve what happens next.
What does the free trial include?
Every plan includes a 7-day free trial with full access to that plan's features.
How much does it cost?
Command Center is $99/month. Founder CRM is $39/month and requires an approved founder code. Monthly only — no annual plans.
Can I cancel anytime?
Yes. Cancel anytime. Access continues through the end of your current billing period.
What happens to my billing if I cancel mid-cycle?
No prorated or discretionary refunds. Refunds are issued only where legally required or to correct a genuine billing error.
What integrations are available?
Google login and secure workspace access are available today. Additional integrations are being added over time.
Is SMS or text messaging live?
Not yet. SMS and social messaging are in active development and not currently available. Today, communications are handled through governed email.
How is my data kept secure?
Your account is workspace-isolated with secure authentication. See our Privacy Policy for full detail on how your data is collected, used, and protected.
Who builds Metrix Command Center?
Metrix Command Center is built by SubZero Metrix LLC, a small, independent team led by Richard Fritzke, who spent 24+ years in HVAC/R, facilities, and mechanical operations leadership before building it.
How do I get support?
Email info@subzerometrix.com and we will get back to you.